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 We are delighted to announce that we are now one of the charities that Pets At Home and their customers can choose to support through their new Very Important Pets Club (VIP).

This is a unique loyalty card scheme with a difference. Each customer will be able to sign up for a VIP card and earn "lifelines" when paying for shopping, pet insurance and grooming in store and shopping online. These "lifelines" are then worth money to charities such as ours. Each customer will be able to choose which charity they donate them to and of course we hope you'll select Border Collie Trust as your chosen charity.

Every three months all the "lifelines" collected for our charity will be combined and Pets At Home will issue us with a gift card for the value of the "lifelines". We can then redeem our gift card at Pets At Home for products to help us look after the collies in our care.

Customer members of the VIP club will recieve offers and more from Pets At Home and will also know that they are helping to provide care to the collies in need while doing their normal pet shopping.

To sign up - click here.

Having registered you will be asked to select a Home Store and your charity online, in order to support BCT please just select one of the following stores as your Home Store - Uttoxeter, Lichfield, Cannock or Stafford.